DHgate Tops U.S. Shopping App Charts Amid Viral TikTok Reels Highlighting Chinese Manufacturing
DHgate, the Chinese cross-border e-commerce marketplace, has recently skyrocketed to the #1 spot among free shopping apps in the U.S. App Store as of April 16, according to data from AMZ123.
This surge in popularity comes despite ongoing trade tensions between China and the United States, and highlights how TikTok Reels have become a powerful tool in reshaping consumer perception of Chinese-made goods.
A wave of viral TikTok videos—many featuring factory workers or insiders—has exposed the behind-the-scenes production of luxury goods, revealing that numerous “European-made” luxury items are, in fact, manufactured in China. These revelations have triggered widespread interest and discussion, pushing DHgate to the forefront of global e-commerce conversations.
The platform’s success also underscores a growing shift: American consumers are increasingly turning to direct-from-manufacturer platforms like DHgate for affordability, variety, and transparency.
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