Omnisend Report: 30% of U.S. Shoppers May Abandon Temu, Shein, and AliExpress If Prices Rise by 30%

04.15

Omnisend Report: 30% of U.S. Shoppers May Abandon Temu, Shein, and AliExpress If Prices Rise by 30%

According to a recent report released by Omnisend, nearly 30% of U.S. consumers say they would stop shopping on platforms like Temu, SHEIN, and AliExpress if prices increase by 30%. The survey, conducted among 1,000 U.S. customers, reveals a notable decline in consumer activity across these marketplaces between 2024 and 2025.

More specifically, the overall daily shopping volume dropped by 17%, with SHEIN seeing a 41% decline and AliExpress experiencing a 38% decrease. The report points out that Temu faces an unprecedented challenge, as its core strategy of ultra-low pricing combined with viral-style marketing is gradually losing its competitive edge.

Greg Zakowicz, a senior eCommerce strategist, emphasized that consumers are becoming more price-sensitive and value-oriented. As rising costs diminish the appeal of bargain-driven platforms, Temu and its peers may need to rethink their long-term positioning in the U.S. market.

Temu

SHEIN

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